Selling Property Through Lindsay
Severn & Associates
At Lindsay Severn & Associates we want you to achieve the highest fair market
price on the sale of your property and really enjoy the process. In genuinely
seeking the best outcome for our clients we are guided by our 7 points of
difference, 7 clear reasons to choose us.
Using the right agent and preparing your property will ensure you get the
maximum price for your property. When you partner with us your Lindsay Severn &
Associates agent will advise you in detail, the best way you can improve the
sales opportunity of your property, affordably and easily. A brief outline
follows, covering:
- Timing
- Method of Sale
- Presentation
- Marketing
- Open House
- Contract of Sale
- Appointing an Agent
Timing
When you sell your property it can have a big impact on the final price.
Consider your property’s greatest assets: are they best presented in winter or
summer, morning or afternoon? In the past the natural inclination was to
showcase your home in the warmer months, but these days with the constant
shortage of property on the market all year we have found that from mid January
to mid December the market is always strong.
All these factors and others, including your personal circumstances and the
state of the market, are taken into consideration and weighed against years of
experience when your Lindsay Severn & Associates agent advises the best time to
sell your property.
Methods of Sale
Should you sell your house through private treaty, which allows buyers time to
discover and commit to buying, or take it to auction? An auction sets a time
limit and if your property is hotly contested, will push the price up. It also
puts negotiations into the public domain and buyers on the spot but for the
right property it can produce the best possible.
A popular third option for most properties is ‘sale by negotiation’. This allows
you to put a base price and negotiate up to get the right result. Multiple buyer
activity can often drive a similar result to auction. Which to choose is a
question best answered by your Lindsay Severn & Associates sales specialist who
has the local expertise and industry knowledge to advise you the smartest move
for your property.
Presentation
Simple touches can make a significant difference to your property’s saleability.
Potential buyers are imagining a future here and need a clean surface to place
their dreams upon.
De-cluttering and thoroughly cleaning – inside and out – is the first step. Some
corners may require more effort: fix that swinging gate, squeaky door and
flaking paint. Buyers can be turned off by offensive odors or signs of the
following so remove all traces before inspections: pets, damp, sewerage,
cigarettes, stains, water damage, flaking or peeling paint/wallpaper and
clutter.
Once your house appears in good condition, final decorative touches can really
lift your home. Finishing can include hiring furniture to decorate an empty
property, adding fences around perimeters and pools to increase child safety, or
be as simple as a bowl of fruit or fresh vase of flowers. Lindsay Severn &
Associates will supply a stylist and list of trades if you require assistance.
Marketing Campaign
Once you have decided on the timing/process and your house is looking its best,
it’s time to put your property on the market. The breadth and quality of your
marketing campaign is what notifies and attracts buyers. Directed by our
dedicated marketing manager and overseen by your agent, we use professional
photography, copywriting, design and print services to ensure your ads stand out
from the crowd. Our tiered system based on budget, delivers exceptional results.
Ads are run across a number of publications including the Internet capturing a
wide and diverse buyer base. You also receive the advantage of Lindsay Severn &
Associates outstanding database of local and overseas buyers which may grant you
a sale without any further marketing requirements – saving you thousands of
dollars.
Open House
During your ‘open for inspection’ it is best to make yourself and any pets
scarce. This allows potential buyers the freedom to explore in detail and ask
potentially challenging questions to the agent. Our agents will give you all the
details after the viewing so you won’t miss out on anything by not being there.
Contract of Sale
Have your solicitor prepare a contract of sale. In WA you must make the contract
available before the property can be offered for sale.
A property sale contract may require a recent survey (indicating land size,
buildings and any access rights). If the property is currently leased, advise
your solicitor of the expiry dates and conditions. You must also note inclusions
– standard items are light fittings, floor coverings and window dressings.
Additionally useful attachments could include “all clear” pest and building
reports and building certificates from council approving any building works you
have undertaken. Owner builders note also that you will require Warranty
Insurance if selling within 7 years of completion.
Appointing an Agent
Whilst it is not mandatory to have an agent manage your sale, they will offer
insights based on many years experience. Their negotiation skills can also make
a big difference to your final result. They may also provide additional services
to improve your success and make the process smooth and enjoyable including
styling, marketing and even financial services. |
